Designing smarter, simpler, and more human digital experiences.

Designing smarter, simpler, and more human digital experiences.

My work

About me

my work

2024

Customer compliance streamline

Redesigned a KYC system under strict compliance deadlines, guiding users through complex legal checks and improving completion rates for 11K+ users.

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2022

Optimized refund processes

Improved operational efficiency in refund payment processes by analyzing data and conducting user interviews, achieving financial performance strength.

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2021

Collaboration for a visual identity

Led the visual identity redesign for a new company area, running a co-creation process with numerous stakeholders to align diverse perspectives into one cohesive, authentic brand.

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2020

Purchase summary evaluation

Improved process clarity and self-service during the COVID-19 crisis by conducting remote research and designing solutions that reduced support friction.

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2018

The post booking traveler evolution

Led cross-functional alignment across multiple teams to unify traveler experience, improving information architecture and creating a scalable, user-centered design framework.

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2017

Payment component unification

Helped design a unified, scalable transaction experience across travel products, collaborating cross-functionally to deliver a seamless checkout process.

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