about me
Long story short...
I was born in Buenos Aires, Argentina, in 1982. With a background in law and philosophy — and several years as a professional musician — my path into design came naturally in 2008, when I discovered a way to merge my artistic passion with business-driven creativity.
After working with several multimedia companies in Argentina, I joined Booking.com as a UX Designer in 2017 and relocated to the Netherlands.
Over the past eight years, my wife, daughter, and I have built our life here in Almere, where we’ve embraced the expat experience to the fullest.
In my free time, I enjoy playing piano, collecting vinyl records, and spending time in nature.
experience
2010 - 2013
Clarín Group
Worked on e-commerce experiences for a platform with over 15 million monthly users, collaborating across teams using version control systems to deliver scalable, user-centered solutions.
FRONTEND DESIGNER
2013 - 2015
OLX
Designed and implemented user interfaces using A/B testing working in teams with agile methodologies, contributing to optimize performance and user engagement.
UX | SCRUM MASTER
2015 - 2017
Nearpod
Led the creation and maintenance of a design system for the US market, building reusable React components and ensuring consistency across products through scalable processes.
UX / UI DEVELOPER
2017 - 2025
Booking
Over 8 years of experience in fintech, delivering both B2C and B2B solutions by leading cross-functional teams to design and launch high-impact payment-related products.
UX | TEAM LEADER
skills
User research & analysis
Visual design
Information architecture
Prototyping
Communication
GenAI Toolings
I’ve been designing digital experiences since 2008. I started as a web interface designer, spent several years working hands-on with HTML and CSS, and over the past eight years have focused on user experience and product design leadership.
I’m passionate about crafting user-centered solutions through a design thinking approach. Beyond UX, I’ve contributed by coding front-end interfaces and leading multi-disciplinary teams in agile environments.
I believe in early collaboration with stakeholders — from product managers to developers — to ensure design drives clarity and alignment from the start. Recently, I’ve been integrating AI into my daily workflow to enhance research depth, accelerate ideation, and refine content quality.
learnings
2022 - Nielsen Norman Group
CERTIFICATION IN USER EXPERIENCE
+60 hours of user experience speciality training on topics including: Design Thinking, Storytelling, UX Strategy and Omnichannel journeys.
2019 - UXLX
LISBON, PORTUGAL
Over 80 hours of intensive workshops (LEGO® Serious Play) and inspirational talks (Jim Kallback from Mural / Tom Kelley from iDEO)
2018 - DIBI
EDINBURGH, SCOTLAND
2 Days exploring the conflict between producing work for clients or customers and feeling empowered to express ourselves.
2013 - Escuela Da Vinci
MULTIMEDIA DESIGNER
3-year certification in a technological and interdisciplinary program that combines knowledge from multiple technical and creative areas.
say hi!
Contact
Let’s build something great together.Get in touch anytime.
